Why Check Your Website Weekly Using Google Search Console?
Google Search Console is one of the less well known offerings from Google for webmasters to manage their websites. Most webmasters know about Google Analytics and Webmaster Tools. The Search Console is an additional tool that lets you see who is linking to your site, how much traffic you are getting from the search results, whether there are any errors in your metadata, and how your site looks in the search results.
Checking your website in Google Search Console on a regular basis will give you an early warning signal so that you can start promoting your site without worry that there are errors in it. You will be able to see if there are issues such as broken links, bad rich snippets, or even issues with server downtime or crawl errors. Once you know these things are happening, it becomes easier to fix them.
The Google Search Console is a free tool, but to use it with your website you will have to prove that you own the site – either by uploading a file to the server, or by inserting some code into the header of each page. Once you have done that, you will be able to see updates and information about the status of the site, and you will be able to analyse how it looks.
Remember that SEO is something that should be an ongoing effort – and that Google is always re-evaluating websites and looking for new (or lost) links. For this reason, it is important that you keep checking the console to see if anything has changed. The console can serve as a valuable early warning tool for issues with spam, or for errant plugins or damaged theme files that have caused problems with your site.