SEO Tips For 2019
There is no denying the fact that search engine optimisation has changed a lot over the years. However, it can be said that the pace of change will only go up in the coming years as Google will keep launching more sophisticated algorithms. Also, for the past few years, Google has invested a lot of money in artificial intelligence and it has been said many times that the future of search is artificial intelligence.
2019 is going to be the year where a majority of the searches will be handled by the artificial intelligence at Google. This will mean that the manner in which you do keyword research needs to change. One of the biggest changes that is going to happen is that rankings will be more personalised as artificial intelligence will make it easy to tailor the results to a person.
Another change that you can expect in the year 2019 is that a majority of the searches will be made through voice. This is a huge paradigm shift as voice searches are a lot different as compared to the typical keyword or phrase searches. Therefore, you need to be prepared for this change. One of the important things you can do to remain ahead is to optimise your page for voice searches by including various anticipated questions. More often than not, people use voice searches in the form of questions. It will make the long tail keywords far more important than the keywords and phrases.
Some search engine optimisation experts are also of the opinion that Amazon search will gain significant market share. In other words, you are going to be left behind in case you do not focus on Amazon search. In fact, there have been some articles in the recent years that Amazon is going to be the next Google as most products searches are now happening on Amazon instead of Google.
As a professional in the SEO industry, you also need to learn more about technical SEO and security. So, you will not only need to focus on the performance of the website as well as the quality of the content offered on the web page but you also need to ensure that the content is delivered securely and as quickly as possible. So, you should learn about various caching plug-ins, use of content delivery networks, organisation of various CSS files and scripts among other things.
Overall, 2019 is likely to bring more changes and one needs to be constantly on their toes in order to stay ahead in this highly competitive industry.