Creating an engaging conversation with your clients as a business is crucial to the enterprises bottom-line. With the marketing industry being so fluid, in order to remain relevant as a marketer, you too need to always remain abreast with the changes.
Currently, any business which still employ old school methods of marketing face extinction without even realizing it. Why? This is because methods such as advertisements on the newspaper don’t have a further reach such as say; social media campaigns.
For the first time ever, there are more cellphones on earth than there are humans. According the recent US Census Bureau, the human population is at 7.2 billion- while the GSMA’s real time tracker places the number of cell phones at 7.34 billion
This form of, marketing offers you the unique ability to connect your product/services with broad audiences across the world. Admittedly, most people today transact a lot on their mobile devices, laptops and tablets, thereby; if your website is not properly set up for SEO, you will bleed out.
Online marketing encompasses many facets, this includes but not limited to:
- Social Media Marketing
- Blog Marketing
- Mobile application
- Social network marketing
- Game Marketing
Online Marketing And The Impact It Has On Businesses
- Cost effective
- Wider audience as there are barriers such as demography
- Can be applied to both large, medium as well as small businesses
- Higher traffic hence more ROI
- Low maintenance cost
- Less paperwork
- Ability to track progress on your campaign
Now that that’s covered, what are some of the skills that form the basis of any successful online marketing team? Let’s face it, sitting behind a laptop for days on can be boring and tiresome, so for one; you have to love what you do. Other than that, below are a few other mentionable skills:
- SEO Familiarity
- Knowledge on AdWords
- Effective data analyzing
- Being able to visualize your desired end result
Content is King
You have probably hear of- “content is king.” In the past, all you had to do was to write great content and the money would roll in. content marketing nowadays includes just more than that as you have to incorporate podcasts, video, infomercials, polls as well as infographics. Here is some help in creating compelling content.
As you have noticed there are several avenues for you to take advantage of when running an effective marketing campaign. Most of them can be customized to fit certain businesses. You may choose to purchase one marketing tool solution or opt for a combination of several.
On the long run, which ever preference you will settle for, the undeniable truth is that online marketing is breaking down traditional barriers and unlocking new potentials. Any business that is looking to make significant profits and remain relevant have to jump onto the ban wagon.
It’s now or never. Those that fail to embrace this technology will be hit by a tsunami and wiped out. With a bit of patience and digging around, you are certainly guaranteed of making and informed choice on which company will take your business into the future. One filled with immense opportunities.